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Today,Montreal native and artist laye debuts her brand-new tune sicker solely onFashionmagazine com.
Fresh off the back of a standout set at Osheaga 2019 and the launch of her launching album lonely, the brand-new single comes ahead of her extremely expected efficiency in Toronto this night at The VelvetUnderground
Speaking with FASHION solely on the launch, laye states the tune “has to do with the battle of being positive in who you are. It is, simply put, about caring yourself the method others enjoy you however not based upon how others enjoy you.”
Its accompanying movie clip (directed by buddy and makeup artist Summer O’Grady) has lots of striking visuals with a hauntingly gorgeous gothic impact. It’s right away apparent that fashion is another medium through which the Roxboro, Quebec- born artist reveals herself. “I’m very specific in what I like to wear, mainly being focused on thrift,” the 23- year-old informs us. “In the earlier phases of dealing with music I wasn’t always using clothing that I felt represented who I am. I took it upon myself to alter that and design myself.” She explains her design as “a dress up box” stating that she chooses clothes that is agent of who she is. “Fashion, to me, is about dressing in clothes that make you – you. It’s less about following what’s trending and more about what one would gravitate to without focusing on what’s in style.”
To state that lonely has actually been a labor of love would be a substantial understatement. Four years in the making, laye took a trip to New York, Los Angeles and Toronto participating in numerous composing camps (she’s composed 60 tunes to date) and tape-recording sessions with a few of the market’s leading skill consisting of Lauren Christy (G-Eazy “MeMyself and I“, Dua Lipa “BlowYour Mind“), Ben Harrison & & Ibrahim Asmar (Rihanna,Rita Ora, James Arthur, Blvk Jvck), FedericoVindver (JenniferLopez, LaurynHill, FNZ, G-Eazy, A$ AP Rocky) and Grammy- chosen Zale Epstein (KendrickLamar, Eminem, Schoolboy Q).
We ask what her supreme profession objective is, and her response is refreshingly genuine. “Being happy in what I’m creating,” she states. “I’m still getting there, but I have yet to produce a body of work where I’m like ‘that is me’. I have lots of time as I’ve only dropped one album and I am confident it will come.” She includes that she’s been working a little on her own production, too, “to get my own ideas across the way that I imagine them, both musically and visually.”
Catch the Canadian best of sicker listed below:
Can’ t get enough? You can download and stream lonely here