For anybody whose origins lie someplace in the heart of American football nation– situated from the South to the Midwest– the setting for BrandonMaxwell‘s Spring 2020 reveal on Saturday night definitely felt familiar. From the metal bleachers lining the runway to the (multiple-use!) solo cups, it resembled going into a time warp to Friday nights invested cheering on your regional group. (Well, practically: My high school concession stand didn’t bring ShakeShack Maxwell’s variation did.)
TheTexan native likes to offer nods to his roots, and this season was no exception. Televisions behind the bar played house videos of Maxwell as a kid and the music varied from ’80 s classics to ’90 s pop hits. But what the designer does finest is make the individual feel universal– and the design staples of his previous feel modern-day.
Take, for instance, Maxwell’s spin on traditional football mommy dressing: easy denims, dress shirts and sweatshirts. By making tweaks occasionally– upsetting the jeans and serving it up in large shapes, blending in leathers and silks, cinching sports jackets with contrasting belts– it made the easy feel superb. The going-out top, that staple of millennial closets in the early aughts, picks up the Brandon Maxwell method slinky silk coupled with denims and a bejeweled belt. Seersucker stripes get a turn at eveningwear in a lavish ballgown.
Eveningwear, obviously, is where Maxwell stands out the most, and Spring 2020 is no exception. Didn’t believe a golf shirt could be attractive? Let Maxwell show you incorrect with his down-to-there coral leading paired with a high-slit skirt, knotted to look as though it was simply tossed on. The designer likewise had fun with a cummerbund theme for ladies, putting it at the bustline of strapless dress or perhaps utilizing it, rather successfully I may include, as a type of halter top.
The genuine surprise was menswear, with Maxwell tossing his hat into an ever-growing ring of womenswear designers making the leap into developing for gentlemen. It was a remarkable and tightly-curated launching, with sharply-tailored yet unwinded suiting, a glamorous take on streetwear in luxurious camel and thick, mock-neck knits. In simply 10 looks, Maxwell handled to set the tone for the kind of male who would purchase into his vision.
By the time confetti blew up all over the runway and Maxwell brought his entire group out to take a bow, half the crowd was currently on its feet prepared to welcome him, smiles on their faces– his own individual cheer team.
See every appearance from the collection in the gallery listed below: